Information Visualization : Perception for Design (9780123814647)

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

Product details

• Format Hardback | 536 pages
• Dimensions 197 x 240 x 33.02mm | 1,465g
• Publication date 01 Jun 2012
• Publisher ELSEVIER SCIENCE & TECHNOLOGY
• Imprint Morgan Kaufmann Publishers In
• Publication City/Country San Francisco, United States
• Language English
• Edition Statement 3rd edition
• Illustrations note w. num. figs., some col.
• ISBN10 0123814642
• ISBN13 9780123814647
• Bestsellers rank 224,632

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